GIFFONI NEXT GENERATION - Finished the ninth edition

100 guests who alternated between 14 mentorships, 12 meetings with the Impact jury, 5 special events and 120 hours of working sessions. Without forgetting the 80-minute short movie produced by Giffoni Innovation Hub to tell the mission and values of companies such as Enel X, Iren, Stellantis, Henkel, the LICE Foundation, Iren and Lundbeck through audiovisuals.

The beating heart of the program is also the activities carried out by the 25 dreamers under 30, selected to test themselves with ad hoc challenges launched by the leading companies of the ten days. 36 hours of working sessions in which the students had to create communication campaigns, based on specific briefs, requested by the company Siram Veolia and Giffoni Innovation Hub. The class was divided into three working groups, each of which took advantage of the meetings between Ministers of the Republic, CEOs of large companies, university professors and entrepreneurs. The results were three communication plans, which the dreamers presented on July 29 before the representatives of the companies, demonstrating professional skills, originality and sensitivity to innovation.

“This ninth edition of Giffoni Next Generation was a mix of emotions and new awareness, we are preparing for next year's appointment and the big party for the first 10 years - concluded Antonino Muro, Founder and CVO of Giffoni Innovation Hub - From 2015 to today, there have been hundreds of young people who have lived the Dream Team experience and who immediately afterwards have had the opportunity to put it to good use in various working environments. While they were acquiring new knowledge and skills, we too were growing and today we can say that we have become a point of reference for young innovators, creatives, startuppers, dreamers who want to be protagonists of the changes underway and of this necessary technological transition together with us and to the corporates that recognize Giffoni Innovation Hub as a 'link' between themselves and the under 30s”.


Katie Hatt